Informational Cascades vs. Network Externalities: An Empirical Investigation of Herding on Software Downloading
نویسندگان
چکیده
Herd behavior, i.e. everyone is doing what everyone else is doing (Banerjee 1992), portrays various social and economic situations where individuals are markedly influenced by the decisions of others, such as in financial investment, technology adoption, firms’ strategic decisions, political voting, and dining and fashion trends. When there are two restaurants next to each other, customers often pick the one with more seats occupied. Despite mediocre reviews, a New York Times bestseller can be sold well enough to continue as a bestseller (Bikhchandani et al. 1998).
منابع مشابه
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